Stop eating
sh*t fruit.

Supermarkets choose fruit to survive long supply-chains and the supermarket shelf.

We find exceptional fruit, choose it for flavour and get it to you when it's actually good to eat.

A table of ripe seasonal fruit — melon, mango, grapes, grapefruit, orange, strawberries and blueberries

A Fruit Squad box packed with peaches, melon, berries, mango and apples

Drop 001

6 exceptional
seasonal varieties.

Selected for flavour. Delivered in north London to N6, N8, N19, NW3 & NW5.

£35 GET A BOX

Pre-order — we'll confirm your delivery date before dispatch. Full refund if we can't fulfil.

What might be
in Drop 001?

We won't lock the box until we've tasted what's available.

But late summer is a very good time to start. Think:

Peaches

Perfumed, soft and so juicy you probably shouldn't eat one over a white T-shirt.

Strawberries

Bright, intensely sweet and fragrant — the kind you can smell before you eat them.

Grapes

Cold, crisp, crunchy and incredibly sweet. The sort you accidentally finish standing in front of the fridge.

Berries

Plump blueberries with actual flavour — sweet, sharp and ridiculously snackable.

Melon

Heavy, fragrant and dripping with juice when you cut into it.

Tropical

Mango, lychee, passionfruit — ripened properly, not picked early to survive the journey.

And hopefully a few things you weren't expecting.

The box changes because great fruit changes! That's half the fun.

Fruit. When it's
actually ready.

01 – WE FIND & TASTE IT

We search for exceptional fruit and interesting varieties that are tasting brilliant right now. If it's not good enough, it doesn't go in the box.

02 – WE SHIP IT TO YOU

Your box arrives with a guide to what you've got and when everything should be eaten.

03 – YOU EAT THE BEST FRUIT

Have it on yogurt, in your favourite smoothie or on its own — might as well throw out the ice cream!

How it works

Join the Squad – Get Drop 001

The

origin story.

A few years ago, I started making some changes to the way I looked after myself.

Nothing particularly revolutionary.

I exercised more. I paid more attention to what I ate. And one of the simplest changes was that I started eating more fruit.

I used to love pastries for breakfast, the latest ultra-processed bar for an afternoon snack, dessert used to be reaching for chocolate or ice cream.

Fruit allowed me to plug those gaps in a healthy way.

And something surprised me.

When the fruit was genuinely good, it didn't feel like making the healthy choice.

I just wanted to eat it.

That idea stuck with me.

There are millions of people trying to eat a little better. What if we could make one of the simplest healthy choices also one of the most delicious?

That's where Fruit Squad came from.

Leo Fruit Squad Member 01

Drop 001

The best fruit
this season.

This is our first ever Fruit Squad drop.

We're deliberately starting small so we can obsess over every piece of fruit and learn what people love.

Inside:

Fruit: 6 exceptional seasonal varieties — enough for two people for a week, or one keen bean (approx 10–14 servings)
A changing mix of varieties
A guide to what you're eating
Ripeness guidance for the week
Delivery in north London to N6, N8, N19, NW3 & NW5

£35

Join the Squad — Get Drop 001

Pre-order — we'll confirm your delivery date before dispatch. Full refund if we can't fulfil.

Drop 001 delivers in north London to N6, N8, N19, NW3 and NW5 only. This is a pre-order. We'll confirm your delivery date before fulfilment. If we're unable to fulfil your order, you'll receive a full refund.

Waitlist

Not in N6, N8, N19, NW3 or NW5?

We're expanding one postcode at a time, and we go where the demand is. Tell us where you are and you'll be first through the door when Fruit Squad lands in your area.

Stop eatingsh*t fruit.

6 exceptionalseasonal varieties.

What might bein Drop 001? ↓