We find exceptional fruit, choose it for flavour and get it to you when it's actually good to eat.
Not the fruit that's best at surviving a supermarket shelf.
The fruit that's best at being fruit.
Fruit Squad is a changing selection of the best fruit we can find right now.
Different varieties. Different growers. Different origins. Different fruit as the seasons change.
The only constant:
We won't lock the box until we've tasted what's available.
But late summer is a very good time to start. Think:
Perfumed, soft and so juicy you probably shouldn't eat one over a white T-shirt.
Bright, intensely sweet and fragrant — the kind you can smell before you eat them.
Cold, crisp, crunchy and incredibly sweet. The sort you accidentally finish standing in front of the fridge.
Plump blueberries and raspberries with actual flavour — sweet, sharp and ridiculously snackable.
Heavy, fragrant and dripping with juice when you cut into it.
Deeply sweet, slightly tart and perfectly ripe.
And hopefully a few things you weren't expecting.
The box changes because great fruit changes.
That's half the fun.
Great fruit isn't just about what you buy.
It's about when you eat it.
That's why we'll help you work through every box.
This is at its best. Get involved.
Nearly there. Give it a day or two.
Save this one for later in the week.
Because an incredible peach eaten three days too early is still a shit peach.
Healthy eating has become weirdly complicated.
Bars. Powders. Shakes. Supplements. Snacks with 27 ingredients and a paragraph explaining why they're good for you.
We're not here to tell you never to eat any of those things.
We just think there is a remarkably simple option that deserves a bit more attention.
Whole food. Naturally sweet. Easy to snack on.
And when it's really good, something you genuinely look forward to eating.
Fruit Squad exists to make that choice a better one.
A few years ago, I started making some changes to the way I looked after myself.
Nothing particularly revolutionary.
I exercised more. I paid more attention to what I ate. And one of the simplest changes was that I started eating a lot more fruit.
I'd grab it during the afternoon. I'd eat it when I wanted something sweet. I'd have mango or berries after dinner instead of automatically reaching for ice cream.
And something surprised me.
When the fruit was genuinely good, it didn't feel like making the healthy choice.
I just wanted to eat it.
That idea stuck with me.
There are millions of people trying to eat a little better. What if we could make one of the simplest healthy choices also one of the most delicious?
That's where Fruit Squad came from.
We search for exceptional fruit and interesting varieties that are tasting brilliant right now.
We care about flavour, variety, origin and ripeness. If it's not good enough, it doesn't go in the box.
Your box arrives with a guide to what you've got and when everything should be eaten.
That's really the whole idea.
This is our first ever Fruit Squad drop.
We're deliberately starting small so we can obsess over every piece of fruit and learn what people love.
This is a pre-order. We'll confirm your delivery date before fulfilment. If we're unable to fulfil your order, you'll receive a full refund.